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From the neighborhood pool to a small milk vase and everything in-between, water takes the shape of its container. It’s not too hard a concept to grasp, as anyone who’s had experience with liquids will be familiar with the flexibility of the form.
What’s harder to wrap the brain around, both as an individual and a business, is change, especially in today’s technology landscape.
On the one hand, this is an exciting time to be alive as new technological advances can ultimately make things faster and more efficient. For instance, twenty years ago you wouldn’t have had an email, and ten years ago you wouldn’t have had a Facebook account, although now over a billion people have them.
But, on the other hand, ignorance or refusal to incorporate these changes into a business model can lead to failure. For example, newspapers that refuse to find a place for the Internet in their business models won’t survive, and countless have already downsized and even tanked.
Even though we aren’t crystal balls, it’s just best practice to arm yourself against changes. You can’t expect technology to suddenly become irrelevant, so here are some tips to staying on top of it.
Laughter is within the top 1% of experiences that make life worth living, but how do we express it with text? Over the years, plugged-in humans have developed "LOL," "ROFL," "haha," emojis, (the list goes on for days) as placeholders for our favorite emotion. The data-nuts at Facebook recently measured the different variations of laughter people used over their Messenger app during a random week last May. Here is that data, broken down by type, age, gender, and region. You might find it interesting...
How often have you found yourself reaching for your smartphone throughout the day? Maybe you want to learn how long the average marathon time is for men, or you want to daydream about that vacation you hope to take in Europe next year.
These are things we’ve searched for, in some form or variation on our mobile phones. The beauty is, it doesn’t take long to pick up your device and conduct a quick search.
These small want-to-buy, want-to-go, want-to-do, want-to-know moments, happen daily on the fly, and as it turns out, are the new marketing realm for brands. By defining this brief measure of time as a micro-moment , Google has opened new doors in the marketing world. In a micro-moment , consumers are more loyal to their needs than they are to brands or companies.
For instance, in a 2015 survey based on internet users, Google found that 82 percent of smartphone users referenced their phone before purchasing something while in a store. Ninety percent have used their phone toward a long term goal or multi-step process while out and about, and 62 percent are more likely to take action solving an unexpected problem right away on their smartphone. Plus, 91 percent of smartphone users turn to their phones for ideas when doing a given task.